More than 97% of US internet users look for services and products online. Hence, an online presence is critical for the success of any business, and dentists are no exception. That said, online communities have become a very valuable resource for a dental practice. Here is how you can grow your dental practice with online communities and open new doors of marketing opportunities that were not easily obtainable before.
Participate in online forums and discussion boards
Online forums have become increasingly popular with consumers. These are the places where your target audience hangs out and discusses their problems and concerns. By identifying the right forums that are directly or indirectly related to your dental practice, you can engage with your audience, participate in the discussions, share valuable tips with them, and put your practice in front of those people.
You can find local LinkedIn groups with professionals in your area and connect with them. You can also find mom groups where you can market to women and reach families and children. Read this article on dental marketing tips that shares why marketing to women is important.
Furthermore, you should always provide a link back to your website and give information about your practice. By doing so, you will not only engage in direct marketing of your practice but will get valuable backlinks and referral traffic to your website.
Share engaging content on your blog
Ask any marketing guru or SEO expert and they will all agree on the value of a personal blog. A blog gives you a channel where you can share engaging and valuable content with your patients. By regularly updating your blog, your chances of ranking on search engine results improve greatly. Not only this, but the chances of having other blogs reposting your content increases, which gives you more backlinks and gets you referral traffic too.
Besides writing content for your own blog, find other blogs and news websites where you can share your content too. This helps you reach more people and gives you a chance of having your practice featured.
Get listed on local directories
Local directories are one of your most valuable resources. Since these directories are updated very frequently, they mostly enjoy higher rankings in search results than other websites. So, a listing on a local directory will make sure you get found by the search engine through the directory, if not through your own website. Plus, local directories also give easy links to your website and information about your practice including your office hours, directions and services offered, all on one page. Sign up for local directories like DentistsNearMe which are specifically optimized for dentists and also for local listings.
Build an audience on social media
Any marketing plan remains incomplete without incorporating social media in its efforts. Social media sites give you an opportunity to reach out to thousands of your prospective patients, engage and connect with them directly. Social media serves as a channel where you can share your own blog posts, engaging and valuable content, news of your practice, and special offers. The key to a successful social media campaign is to be consistent and build a larger audience. For example, if you’re most active on Facebook, aim to maximize your Facebook likes by running contests, offering special discounts to Facebook patients, and asking your current patients to ‘like’ your page.
One question remains, which social media site should you choose? You need to keep in mind that every social media site serves different purposes. Facebook is great for targeted advertising, Google+ is helpful for your search results, YouTube is great for sharing educational material, and Instagram is great for images. An effective social media strategy, therefore, is one that incorporates all of the above social media sites.
With these tips, you can create a strong online presence and grow your dental practice with online communities. Try these yourself!